This means that even if your website is included in their databases, it will not have a
good position in any worthwhile listings without optimisation.
And ethical techniques must be used to avoid penalties for "spamming" which can lose listings and destroy
In optimising your website, we need to change its appearance to search engines, while keeping it
user-friendly and attractive to human visitors.
For professional, ethical optimisation of your website, there are three main areas to be