The website design process

Analysis and preperation is the key

Most design work is preparation.
To achieve the most effective solution, you need to consider a whole host of factors, for example:

What are your website's objectives?

This is the most important question of all.
You must know what you want to achieve with your website - and from this, we can work towards achievable objectives.

What are your market conditions?

Define your target customer, your product offering and your physical operation.

What type of image do you want?

This must fit well with existing branding, but you may have an opportunity to enhance your image

What are your design preferences?

These could play a significant role in design. They need to be relevant and blend in with your existing or desired company image.

What can you learn from your competitors?

Don't restrict yourself to those you already know about - look on the Internet for others who already have successful websites, and who may have ideas that we could adapt or develop.

On a good website, content is KING !

Your website must provide relevant information to visitors, and in a way that motivates them to respond.

Define your website marketing strategy

You should decide how your website is to be supported with search engine optimisation, other marketing activities and ongoing maintenance.


Activia, The Regus Centre, 268 Bath Road, Slough, Berkshire   SL1 4DX