Web site design UK portfolio

Thames Side-Maywood : website design and web site promotion

The company

Thames Side-Maywood Ltd is part of the huge and successful Halma group, and over the past 25 years has grown by a combination of acquisition and organic growth to establish itself as the UK leader in the design, manufacture and supply of load cells, transducers, force measurement and instrumentation products.
 
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With an international network of distibutors, it is well-placed to expand its operations overseas, and the Internet provides an excellent means of reaching new markets while simultaneously automating some facilities to provide an enhanced service at lower cost.


The brief
Although the company had a web site, it was poorly designed : navigation was confused, operation was extremely slow, appearance and content were out of date and there was little functionality.
It did not take long to decide that, not only was a completely new site required, but the old site had nothing to offer the development process.
Objectives were twofold : to enable new customers to be attracted, and to support existing customers.


The execution
The site was designed as a showcase for the company and its products.   Content included general corporate information, regular press releases and extensive technical data.
Functionality included two levels of product image enlargement, download of technical details in pdf format, and lead generation via the capture of visitor details.
Later addition of a "Special Offers" page with on-line ordering further enhanced operation.
All details were automatically emailed to the sales office, making response times instant and removing any need for staff to log into the site.


Results
Within ten days of launch, sales directly generated from the web site had completely paid for the project!   After a further two months, the web site was providing a constant stream of new leads and opportunities.   Clients - and support staff - were finding the availability of technical information on-line to be an enormous benefit.
The best recommendation of all : since that time, Activia have been engaged to host, manage, maintain and develop the site, and now execute all website promotion including search engine optimisation and positioning.

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