Web site design UK portfolio

Sea Wing Cargo Ltd : website design and web site promotion

The company

Sea Wing Cargo services is an established provider of international freight forwarding services, with almost 20 years' experience in the business.
The company is in the UK's top 10% by volume, and is a member of leading freight associations such as IATA and BIFA.   It also has a network of its own offices and appointed agents throughout the world.

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The brief

The company's web site was operated as a low-key resource, although the potential of the Internet had always been recognised.
The project was to make the web site into a productive generator of sales leads, with particular emphasis on the company's speciality of shipping to Africa.

The execution

Increase lead generation : appearance and navigation were improved through a complete redesign, with a dedicated Africa Page and feedback forms for quotations and more general enquiries.
Increase website traffic : a campaign of search engine positioning was undertaken, involving page optimisation, link partnerships and selective registration and submission.   This was supplemented by a level of highly focused 'Pay per Click' (PPC) marketing.

Search engine optimisation, along with continued maintenance, has produced a very large number of top listings in an extremely competitive sector, giving rise to an enormous increase in website traffic.
At the same time, the redesign has increased the percentage of visitors that make enquiries -- many being direct requests for quotations -- and the web site now provides a continual stream of enquiries and resultant business.
The best recommendation of all : Activia was then commissioned to do the same job for Sea Wing's South Africa Office, designing and managing a new website as the first step in expanding the company's global branding.

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