Web site design UK portfolio

The LFS Shipping Group : website design and hosting services

The organisation
Since its formation in 1985, the LFS Shipping Group has grown into a worldwide organisation of companies whose size enables it to compete on both price and service in the global market.
Members - both full and associate - meet annually to discuss issues of common interest and to set policy.   For an international association of this nature, an informative and credible web site is of great value.

[Click to visit the web site]

The brief

The old web site had a high graphical content and was consequently very slow : it also lacked content.   The group wanted an attractive site that would cater for slow modem speeds in many parts of the world, and enable all members to feature their companies and services.

The execution

Information gathering : all group members were asked about what they wanted on the web site.   This exercise drew on the opinions of people all over the world, and here the benefits of email were only too apparent!
Page design : images were deliberately kept to a minimum to reduce download times, using bold, solid colours to generate impact.
Site navigation : the key sections are devoted to the member listings.   All members were able to display basic details, and full members each had a link to their own information page in which they were able to showcase details about their companies, in a fairly free format. Navigation was kept very simple to help users for whom English is not their first language.


Despite the difficulties of co-ordinating input from all over the world, the website was finished and launched in time for the annual meeting of the group.
The best recommendation of all : Activia were then invited to fulfil all hosting and maintenance for the site.

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