Web site design UK portfolio

Goldstar Heathrow : website design and hosting services

The company

Goldstar Heathrow is a company determined to "break the mould" in road transport.   The directors are successfully establishing a company based on superior levels of service, where the helpfulness of staff and the highest quality support given to clients is illustrated by employee uniforms and corporate livery for all vehicles.
The company wanted a web site as the final stage in a complete branding campaign.

[Click to visit the web site]

The brief

As a primary marketing tool, the web site needed to reflect the company's brand imagery and follow a quality line.   The appearance and navigation needed to be clean and simple, while providing full details of the company and its message to clients.


The execution

The company's existing marketing agency provided images and design guidelines, while Activia advised on what would and would not work on the web.   The exercise was extremely enjoyable and fulfilling, and was an excellent example of successful migration of a company's existing branding to the very different medium of the web.
The web site uses extensive cross-linking and several places feature feedback forms and price guides.   Yet a basic simplicity is retained.
The left-hand navigation menu, with its sliding buttons, was a feature that we had not seen elsewhere and was therefore particularly interesting to construct.


Results

The web site is used as a valuable component of the company's marketing toolkit, and is able to reinforce the Goldstar brand with negligible operating costs.
Activia also provides full website hosting and maintenance of the web site.

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