Web site design UK portfolio

Dress Hire To Go : website design and web site optimisation

The company

DressHire ToGo is a division of SERA Evening Wear, providing a personalised service for the hire or purchase of ladies' evening wear and accessories to a high class clientele.
The company decided that an active website would be a valuable marketing tool, to supplement and support a number of off-line activities.

[Click to visit the web site]

The brief

The company had originally been let down by their original designer, so the initial brief was to produce a high-quality website in time for the launch of advertising campaigns and directory publishing dates.
After this, the job would be to increase the function of the website from a simple on-line brochure to an active generator of new business.

The execution

Design : although the nature of the market demands that the design is artistic in nature, the website is deliberately clear, clean and simple to use.
Usability : because the site uses a lot of images, problems with dowload times are avoided by displaying smaller product images that can be clicked on to enlarge for more detail.
Increasing traffic : the site was optimised for a number of popular key phrases to ensure that a constant stream of new visitors would arrive at the site, at no incremental cost.


From its first beginnings, the website has produced compliments from visitors and a very high percentage of "conversions" (enquiries).
When the effects of search engine optimisation kicked in, the combination of on-line and off-line marketing activities produced an almost explosive increase in traffic and enquiries.
The web site is now the focal point for all the company's marketing.
The best recommendation of all : Activia now provides all web hosting, site maintenance and on-line marketing services for the company.

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