Web site design UK portfolio

Wrights Dowson Group : website design and web site optimisation

The organisation

The Wrights Dowson Group is a manufacturing organisation comprising four UK companies and an international network of partners, holding a very strong and growing presence in the market for equipment such as conveyors, feeders, samplers, bearings and valves.
 
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The brief

In common with many organisations, the company had a website that did not reflect its current position, and played no part in generating sales opportunities.


The execution

The first stage was a definition of the company's key strengths, its aims and objectives, and a profile of its target customers.
From this analysis, it was decided to build a product-focused website, where visitors could quickly access the information they wanted, and with prominent response buttons to invite enquiries on every page.
For search engine optimisation, target key phrases were obtained, and after research to obtain those with highest traffic, were incorporated into the website's content and structure.


Results

Within the first month of launch, sales enquiries increased dramatically as a result of the new design's greater focus on visitor requirements.   Search engine rankings increased across a wide range of phrases, and as these results take hold, we are seeing a sustained increase in traffic with a corresponding rise in sales enquiries.

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