The Wrights Dowson Group is a manufacturing organisation comprising four UK companies and an
international network of partners, holding a very strong and growing presence in the market for equipment
such as conveyors, feeders, samplers, bearings and valves.
[Click to visit the web site]
In common with many organisations, the company had a website that did not reflect its current position,
and played no part in generating sales opportunities.
The first stage was a definition of the company's key strengths, its aims and objectives, and a profile of
its target customers.
From this analysis, it was decided to build a product-focused website, where visitors could quickly access
the information they wanted, and with prominent response buttons to invite enquiries on every page.
For search engine optimisation, target key phrases were obtained, and after research to obtain those with
highest traffic, were incorporated into the website's content and structure.
Within the first month of launch, sales enquiries increased dramatically as a result of the new design's
greater focus on visitor requirements. Search engine rankings increased across a wide range of
phrases, and as these results take hold, we are seeing a sustained increase in traffic with a corresponding
rise in sales enquiries.