A full web site needed to be built from scratch, and although company information was to be provided,
the main purpose of the site was to provide a means of showing all products and enabling people to buy
The portfolio included a wide range of telephone handsets, headsets, accessories and system options.
However, the client did not want the expense of setting up and maintaining a database.
Because neither prices nor specifications were expected to change, it was possible to build the data
Speed of operation was of great concern to the client, so small images were displayed on each page,
with the option to click on each image to enlarge it.
An "Add to Basket" button provided a link to a shopping cart, from standard product pages and tabular
display of system options. An option to choose colour options was also included for selected
The functionality of the site and the its flexibility and cost-effectiveness as a marketing tool has
enabled the client to consider the Internet as a major arm of their promotional strategy.
Offline marketing is now able to direct potential clients to the web site, thereby reducing the
need for extensive product catalogue printing.