FALLACY 3 : Submit to search engines
Employ an agency who will submit to thousands of search engines for you, and you'll be listed.
[Major search engines ignore mass software-driven submissions]
FALLACY 4 : Search engine optimisation is easy
Search engine optimisation is simply a matter of 'tweaking' a few pages on your website.
[With the level of competition out there, this could never be true]
FALLACY 5 : Fool the search engines
Special techniques, like hidden text and links to special "search engine pages" will fool a search
engine into boosting your positioning.
[Results, if any, are temporary and result in penalties and lost rankings.]
FALLACY 6 : Link Farms
Your rankings can be boosted by joining on-line communities of websites that all link to each other.
[Many are classified as 'bad neighbourhoods' and attract penalties.]
FALLACY 6 : Cloaking
You can fool search engines by "cloaking" -- that is, serving up different pages to search engines than
[This technique, when detected, attracts the harshest penalties of all.]